Mud Talks 06 | London Craft Week 2024

Watch established design brands Mud Australia, David Mellor and Vitsœ in a thought-provoking conversation delving into the intricacies of how to balance enduring design with sustainable manufacturing at scale.

At the heart of this discussion is the journey of three brands, each known for their quality and utilitarian design ethos. Mud Australia has carved a niche with its handcrafted porcelain tableware, characterised by clean lines and a commitment to sustainability. David Mellor, renowned for its classically modern cutlery and kitchenware, has upheld a dedication to functional and elegant design since the 1950s. Vitsœ — makers of Dieter Rams-designed furniture for over 60 years — is celebrated for its timeless, modular products, embodying the principle of ‘less, but better’.

The collective ethos of the three businesses has resulted in an enduring friendship and mutual respect — emphasising quality over quantity. You’re invited behind the scenes for a conversation on how they navigate the complex production landscape while remaining true to their roots. The panel discussion includes Shelley Simpson, founder and creative director of Mud Australia since 1994, Mark Adams, managing director of Vitsœ and Corin Mellor, longstanding creative director of the family-owned David Mellor Design. The evening was hosted by Sophie Grove, editor of Konfekt magazine and podcast.


Watch the conversation below.