Mud Talks 06 | London Craft Week 2024

Our first-ever UK MudTalk took place during London Craft Week this May exploring the world of mindful manufacturing at scale.

Thank you to everyone who attended our MudTalk during London Craft Week.

Mud Australia's Shelley Simpson was joined by Vitsœ MD Mark Adams and Corin Mellor, designer-craftsman for David Mellor, in an evening panel event with special guest moderator, Sophie Grove, editor of Konfekt magazine and podcast.

Watch an inspiring dialogue that celebrates enduring legacies and manifests a sustainable future for the world of design.

Watch the conversation here.

Watch established design brands Mud Australia, David Mellor and Vitsœ in a thought-provoking conversation delving into the intricacies of how to balance enduring design with sustainable manufacturing at scale.


At the heart of this discussion is the journey of three brands, each known for their quality and utilitarian design ethos. Mud Australia has carved a niche with its handcrafted porcelain tableware, characterised by clean lines and a commitment to sustainability. David Mellor, renowned for its classically modern cutlery and kitchenware, has upheld a dedication to functional and elegant design since the 1950s. Vitsœ — makers of Dieter Rams-designed furniture for over 60 years — is celebrated for its timeless, modular products, embodying the principle of ‘less, but better’.


The collective ethos of the three businesses has resulted in an enduring friendship and mutual respect — emphasising quality over quantity. You’re invited behind the scenes for a conversation on how they navigate the complex production landscape while remaining true to their roots. The panel discussion includes Shelley Simpson, founder and creative director of Mud Australia since 1994, Mark Adams, managing director of Vitsœ and Corin Mellor, longstanding creative director of the family-owned David Mellor Design. The evening was hosted by Sophie Grove, editor of Konfekt magazine and podcast.


Watch the conversation below.

If somebody is having a bad day, the porcelain will show you down the track, you can't hide from it.

Shelley Simpson